As we all know, the Chinese market has been growing at an increasing rate over the last few years. Not only are their goods shipped across the world, but it now seems that European and US companies are turning their heads and looking to return the favor by showing an increasing amount of interest in the Chinese marketplace. This is no more prevalent than in the automobile world, where a growing, dense population of 1.35 billion people are a growing opportunity for businesses across the world.
US car markers have recently started to shift their attention towards Asia. GM’s Cadillac has already had success having pinpointed the Chinese marketplace, and now Ford is addressing the same method of expansion with their Lincoln brand.
The big three German brands (Mercedes-Benz, BMW and Audi) are also starting to jump on the bandwagon and take their business outside Europe and the US. With crossover SUVs increasing in popularity it’s no wonder that Mercedes’ first introduction since the opening of their Beijing-based engineering center is the Vision G-Code design concept.
Mercedes spoke of the design features, and described them as
“The combination of emotion and intelligence which conveys modern luxury in a compact form. As a result, the G-Code is also a perfect fit for today’s understanding of design in China.”
In all honesty, “modern luxury” doesn’t justify the concept design enough. If Mercedes-Benz’s previously announced Future Truck 2025 felt alien and space-aged, then this one doesn’t fall short of surpassing those reactions.
[sam_ad id=”2″ codes=”true”]
[sam_ad id=”3″ codes=”true”]The most innovative feature being package with the G-Code is undoubtedly the “multi-voltaic silver paint”, which essentially changes the body into a fully functional solar panel and is without a doubt the main talking point. As well as being able to generate electricity from the sun, this state-of-the-art paint job also makes use of the wind, which in turn creates an electrostatic charge contributing to the hybrid’s battery.
Additionally, the ultramodern technology doesn’t skimp on any other features, with not only regenerative breaking and plug-in capabilities, but also the suspension is able to produce a similar charge, meaning that the G-Code’s every movement is beneficial to the driver.
We’ve seen that LED grille somewhere before… Of course! The Future Truck was the first concept to boast the color changing LED grille that alerts other road users as to whether the car is running on electricity or gas.
As far as the drive-train goes, this isn’t your typical hybrid. Yes the back wheels are powered by an electric motor as you would expect, but the surprise comes in the front wheels which are driven by a turbocharged hydrogen combustion engine. When given the amount of hybrid technology on-board the G-Code, it will be interesting to see if the mileage drastically changes once the concept becomes reality.
Albeit just a concept at the moment, it seems Mercedes-Benz is keen to reinstate themselves above BMW and Audi in the luxury brand hierarchy with something seemingly from another world. It’s smooth, sleek and sophisticated design is bound to be altered and tinkered with before any dates are even considered, but as stated by Mercedes’ recent announcement to include all their current models into the hybrid market in the next few years; it seems that they really are dead set on setting the benchmark for their competitors to match, with a blend of new aesthetics and next-level technology.